Highlights - Mentor Room: LIVE! Jojo Regan & Nicole Wheatley
A massive thank you to those of you that joined us for our recent Mentor Room: LIVE! as we welcomed Nicole Wheatley and Jojo Regan, two Gather members who are at the forefront of brand positioning. Both are passionately helping drive a new image for the game to new audiences.
WATCH some of the best bits on our timestamped 20 minute highlights reel below. 🎥
Or you can LISTEN to the event as an audio over on our Gather Global Podcast 🎧 Link also below.
The FULL EVENT recording is also available to watch on our LinkedIn feed.
If there is anyone you'd love to see in a future Mentor Room: LIVE! please let us know and we will try and make it happen!
KEY INSIGHTS TO WATCH OUT FOR:
When should you bring in an external PR/Marketing agency? (0:00)
How to collaborate with bigger brands (4:16)
Can you be a niche player and be successful in golf? (11:17)
How to reach the non traditional customer segments (13:40)
Golf and NFT''s, what are the opportunities? (16:40)
LISTEN
Jazzaddict's Intro by Cosimo Fogg (201) is licensed under a Creative Commons License.
yOUR MENTORS
NICOLE WHEATLEY is the CEO of Medi8 Ltd and Co-owner of Golf Marketing Hub. A passionate supporter and promoter of women's sport. Co-Producer of Breaking with Tradition, a film about women's golf coming soon in 2022.
Nicole has been working with brands, people, places and NGOs across the world of golf for over 20 years and has been the owner of Medi8 Golf since 2007.
Nicole is a keen participant in various Women's Sports Networks, encouraging better representation of golf in these domains as well as supporting future female leaders in sport.
In 2022 Nicole presents her first documentary film in conjunction with Pinseeker Productions. You can watch the trailer here: http://www.breakingwithtradition.co.uk.
“At Medi8 Golf our outlook today remains the same as it did at the very beginning: only work with people you like and brands you believe in.”
JOJO REGAN is the Founder at Manors Golf & BMAS Agency
Having decided that university was not the right option, Jojo spent three years working as an analyst in London. He developed a strong interest in the digital space and taught himself to code. With the aim of making the internet a more aesthetically pleasing place, he spent a year honing skills before founding BMAS Agency in 2013.
Following a management buyout at the agency in January 2020; he moved full-time onto Manors - a brand that’s looking to disrupt the golf apparel market.
Manors have already had a sellout collection, a collaboration with adidas and featured in major publications like The Times, Evening Standard, COMPLEX, High Snobiety and The Gentleman's Journal. Vogue Business wrote about Manors here.
June 13th, 2019 - Launched Manors Golf.
June 13th, 2021 - Announced our First Collaboration.
“People think of golf as stuffy, stuck up, and stuck in its elitist history. But the sport is being energised by a new wave of fashion brands combining modern silhouettes with golf's stylish past and updating the game's image. Manors Golf founders Jojo Regan and Luke Davies are at the forefront of the change.” (Sonder & Tell)