There are two letters that have become particularly famous in recent years:

AI. 

So, we're delighted to welcome our guest JR Charles from ParOne to delve into this theme and help you understand what AI might mean for your business. 

Do you use insights to inform marketing decisions?

What do you consider when expanding into new markets?

How do you quantify markets?

Learn the answers to these questions (and more) in just 30 minutes from Cassandra Bausch, our guest on Gather Global Podcast Ep#24: How to underpin your marketing insights.

In the third of Gather's three-part start-up series with Gather Collective Member Old Tom Ventures, we welcome Adeel Yang, Co-Founder of Dryvebox.

"Dryvebox was founded on the idea that the holistic value golf offers shouldn’t be limited by what you have or where you are. We want everyone to play. Everyone should know the feeling of hitting a ball just right.”

“We are striving to create an experience so engaging that golfers will never want to leave the game.” (Fairgame)

In the second of a three-part series looking at golf’s startup ecosystem, we welcome back Gather Collective Member Old Tom Ventures and their guest Fairgame to talk about their journey so far.

ASU Professor Kim Holst makes a living from words. Kim is a lawyer who teaches law students to write. She is also working on a PhD in journalism. Whether it’s rhetoric, analogy, or persuasion, Kim is fascinated by effective storytelling.

We asked her: If golf wants to expand its reach, how should we tell stories differently?

This is one of the most fascinating discussions we’ve ever had on the podcast.

“Content creators and influencers have essentially become new media – new points of attention for brands that are more effective than broadcast.”

In the second of our three-part series with Rocket Yard Sports, we welcome back Daryl Evans, joined by a special guest Trottie Golf. We delve deeper into the realm of golf marketing; exploring the impact of creator and influencer marketing on golf.

Where is golf marketing heading?

In our latest podcast, we spoke with Daryl Evans, Founder of Gather Collective Member Rocket Yard Sports. Daryl is an expert in positioning brands within sports and leveraging sports sponsorship to facilitate business growth.

In the first of a three-part video podcast series with Gather Collective Member Old Tom Ventures, we look at an emerging trend within the golf industry – a rise in startups.

There’s noise in men’s professional golf right now. And there’s plenty of commentary on whether this is a positive look for our sport, or whether it is damaging.

What about if you take a very positive, but analytical lens on where this current period of flux might lead us? For both men’s and women’s professional golf, and our wider industry.

Our guest this episode is someone who is a joy to listen to in this regard. Well respected, hugely experienced across golf (commentating and analysing) and the wider sports and media landscape. 

Golf is a large global industry. With that comes noise.

Headlines and statistics give short-term industry diagnoses. What these reports miss is a critical analysis of what the headlines or statistics mean for you and your business.

At Gather, we believe golf industry professionals want to cut through this noise and identify what information is specific to their business.

So, this week we recorded a 28 minute podcast that discussed how to separate the chaff from the wheat when it comes to information. What should the golf industry really be talking about?

At our recent Mentor Room: LIVE! we welcomed Nicole Wheatley and Jojo Regan, two Gather members who are at the forefront of brand positioning. Both are passionately helping drive a new image for the game to new audiences. Watch or listen to some of the best bits with the help of our timestamps!

“Golf needs to have the strength of character to look beyond the walls of its own self-worth.”

Are you in the mood for some truth bombs?

Then this is the 15 minute audio is for you.

If you are starting your first role, or you're a senior leader in golf, there’s critical insights and learnings in this new episode. They come from someone who has gathered varied experiences and skills, put their hand up and asked for more help to learn and now see themselves in an influential role at a global brand at the age of 35. But still learning and staying humble.

Fresh off swimming with sharks in the Red Sea, Anthony Douglas from Hole19 joined us with Arnold Du Toit from Tru Altitude. If you are a startup in golf, or thinking of launching one, there are numerous priceless nuggets of advice in here….

Watch some of the best bits with the help of our timestamps!

In our new 5 minutes Insights Series, we reflect back on past episodes of the Gather Global Podcast and offer you a 5 minutes of key insights from each episode.

For the team at Gather it’s been a year of intense listening, observing, and learning. Looking back, what assumptions were Gather founded on? Are they still true?

“What if golf, was just….golf?”

We are incredibly excited to share our first ever Women's British Open Champion as a Gather guest. karen has some fascinating insights to share about how Australia is challenging the previous norms.

Karen offered up so many incredibly valuable insights in this conversation and we're very excited to now share them with you. 

“Golf is so ripe for disruption”

“So much opportunity if we collaborate”

Is golf trying to fix a participation problem, or an engagement problem?

Why ignorance to golf’s traditions is so powerful.

Andrew Law and Emma Ballard were on great form sharing incredible insights and fielding a diverse range of member questions in our first Mentor Room: LIVE!

Watch some of the best bits in our highlights reel!

Mind. Blown. 

This chat is not only about golf. It's about culture, fashion, influencers and OPPORTUNITY. 

If you want to hear a genuinely new perspective, with hope and excitement for the future golf industry, this is the podcast for you. 

So why is there a lack of disruption in our industry and will this change? We believe yes and Adam Keable tells us why.