PODCAST #17- IS GOLF UNDERLEVERAGED?
“Sometimes taking a risk for the long-term gain requires accepting some short-term pain.”
That’s the question we asked our podcast guest Sébastien Audoux.
Sébastien has a deep knowledge of the sports business. He is a business development consultant for sport tech companies and is a sports media board member at Hype. Sébastien brings a unique perspective to golf because his understanding of other sports gives him a comparison.
In this hour-long podcast, Sébastien shares his sports-industry knowledge and optimism about the golf industry’s future. We learned a lot from our talk and hope you do too.
Here are some key highlights to listen out for:
5.50 mins. Will LIV Golf help unite the fragmentation in men’s professional golf?
7.30 mins. How can golf benefit from looking beyond the US and UK markets? Is there room for growth in smaller markets?
8.18 mins. Does golf have a seat at the big sports industry table? Where does Sébastien think golf sits in the wider sports business conversation?
12.00 mins. Is golf underleveraged? “Sometimes taking a risk for the long-term gain requires accepting some short-term pain.”
17.00 mins. How does Sébastien think golf stacks up against other sports when it comes to tech investment?
24.50 mins. Is all PR good PR? What’s the stalemate between the PGA Tour and PIF doing for golf’s image in the longer term?
38.30 mins. What is the investment opportunity in women’s golf?
55:00 mins. The missed opportunity. Golf needs to own its storytelling.
Jazzaddict's Intro by Cosimo Fogg (201) is licensed under a Creative Commons License.
The Gather Global Podcast aims to deliver genuine insight and offer you new perspectives on the golf industry.