Do you use insights to inform marketing decisions?

What do you consider when expanding into new markets?

How do you quantify markets?

Learn the answers to these questions (and more) in just 30 minutes from Cassandra Bausch, our guest on Gather Global Podcast Ep#24: How to underpin your marketing insights.

In the third of Gather's three-part start-up series with Gather Collective Member Old Tom Ventures, we welcome Adeel Yang, Co-Founder of Dryvebox.

"Dryvebox was founded on the idea that the holistic value golf offers shouldn’t be limited by what you have or where you are. We want everyone to play. Everyone should know the feeling of hitting a ball just right.”

“We are striving to create an experience so engaging that golfers will never want to leave the game.” (Fairgame)

In the second of a three-part series looking at golf’s startup ecosystem, we welcome back Gather Collective Member Old Tom Ventures and their guest Fairgame to talk about their journey so far.

ASU Professor Kim Holst makes a living from words. Kim is a lawyer who teaches law students to write. She is also working on a PhD in journalism. Whether it’s rhetoric, analogy, or persuasion, Kim is fascinated by effective storytelling.

We asked her: If golf wants to expand its reach, how should we tell stories differently?

This is one of the most fascinating discussions we’ve ever had on the podcast.

“Content creators and influencers have essentially become new media – new points of attention for brands that are more effective than broadcast.”

In the second of our three-part series with Rocket Yard Sports, we welcome back Daryl Evans, joined by a special guest Trottie Golf. We delve deeper into the realm of golf marketing; exploring the impact of creator and influencer marketing on golf.

Where is golf marketing heading?

In our latest podcast, we spoke with Daryl Evans, Founder of Gather Collective Member Rocket Yard Sports. Daryl is an expert in positioning brands within sports and leveraging sports sponsorship to facilitate business growth.

In the first of a three-part video podcast series with Gather Collective Member Old Tom Ventures, we look at an emerging trend within the golf industry – a rise in startups.

There’s noise in men’s professional golf right now. And there’s plenty of commentary on whether this is a positive look for our sport, or whether it is damaging.

What about if you take a very positive, but analytical lens on where this current period of flux might lead us? For both men’s and women’s professional golf, and our wider industry.

Our guest this episode is someone who is a joy to listen to in this regard. Well respected, hugely experienced across golf (commentating and analysing) and the wider sports and media landscape. 

Golf is a large global industry. With that comes noise.

Headlines and statistics give short-term industry diagnoses. What these reports miss is a critical analysis of what the headlines or statistics mean for you and your business.

At Gather, we believe golf industry professionals want to cut through this noise and identify what information is specific to their business.

So, this week we recorded a 28 minute podcast that discussed how to separate the chaff from the wheat when it comes to information. What should the golf industry really be talking about?

If you are starting your first role, or you're a senior leader in golf, there’s critical insights and learnings in this new episode. They come from someone who has gathered varied experiences and skills, put their hand up and asked for more help to learn and now see themselves in an influential role at a global brand at the age of 35. But still learning and staying humble.

In our new 5 minutes Insights Series, we reflect back on past episodes of the Gather Global Podcast and offer you a 5 minutes of key insights from each episode.

For the team at Gather it’s been a year of intense listening, observing, and learning. Looking back, what assumptions were Gather founded on? Are they still true?

“What if golf, was just….golf?”

We are incredibly excited to share our first ever Women's British Open Champion as a Gather guest. karen has some fascinating insights to share about how Australia is challenging the previous norms.

Karen offered up so many incredibly valuable insights in this conversation and we're very excited to now share them with you. 

Mind. Blown. 

This chat is not only about golf. It's about culture, fashion, influencers and OPPORTUNITY. 

If you want to hear a genuinely new perspective, with hope and excitement for the future golf industry, this is the podcast for you. 

Our chat with golf course architect Kari Haug really made us reflect on our own assumptions about short golf courses, their objectives, how they are assumed to be the solution to increasing women's and children's participation and crucially....why this might not always be the case!

Golf development can be commercial. Ray Roessel joins us for a positive take on someone hacking the traditional participation model to create a win-win.

Join us for this intellectual chat with Andrew who has had a foot in both camps of academia and the golf industry for many years. With projects that span various areas of the golf industry, he’s uniquely positioned to delve into some questions we have been itching to ask.

An episode packed with insights and is sure to top up your golfing knowledge. The golf industry in the Middle & Far East doesn’t gain much coverage and here Gather Member Tim Neil sheds plenty of light.

The Gather Global Podcast aims to deliver genuine insight and offer you new perspectives on the golf industry, and this episode with Clare Queen and David Kearney goes above and beyond on both fronts.