PODCAST #21 - HOW CAN GOLF TELL PERSUASIVE STORIES WITH PROFESSOR KIM HOLST

Storytelling. It’s a buzz word. But what does it really mean, and why is it a superpower?

Effective storytelling can help golf brands connect with consumers. How, you may ask? We asked an expert. 

ASU Professor Kim Holst makes a living from words. Kim is a lawyer who teaches law students to write. She is also working on a PhD in journalism. Whether it’s rhetoric, analogy, or persuasion, Kim is fascinated by effective storytelling.

We asked her: If golf wants to expand its reach, how should we tell stories differently?

This is one of the most fascinating discussions we’ve ever had on the podcast.

Have a listen to find out why storytelling is critical to your business success.

Key discussion areas to listen out for:

• 5:05 mins. Why Kim loves writing and words.

• 6:52 mins. Why Kim believes words are powerful.

• 14:25 mins. Why words matter in the golf industry, and why we should care about language.

• 26:24 mins. As a consumer herself, how does Kim feel about brands when she sees sloppy writing?

• 27:55 mins. What does storytelling mean to Kim; if Kim worked for a golf brand, how would she use storytelling to connect with consumers?

• 31:57 mins. How do you use stories to change people’s perceptions of your brand? How do your own biases influence the story you are telling?

• 37:10 mins. What brands do storytelling well?

• 41:38 mins. How can golf media be better storytellers?

• 42:52 mins. If golf wants to expand its reach, how should we tell stories differently?

Enjoy!

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Jazzaddict's Intro by Cosimo Fogg (201) is licensed under a Creative Commons License.

The Gather Global Podcast aims to deliver genuine insight and offer you new perspectives on the golf industry.