PODCAST #25 - AI: FEAR IT LESS, EMBRACE IT MORE WITH JR CHARLES
There are two letters that have become particularly famous in recent years:
AI.
So, we're delighted to welcome our guest JR Charles from ParOne to delve into this theme and help you understand what AI might mean for your business.
JR leads a small team that is flying under the radar, yet ParOne provides services to GOLF, Golfweek, Golftec, SwingU, LET, LPGA, Legends Tour, and LIV Golf.
JR and his team understand the opportunities AI offers to the golf industry. Best of all, JR discusses AI with humility; an outlook we found refreshing during our recent conversation.
“From all of the conversations I've been having around AI since the PGA Show, it feels like an arms race… like everyone has to do AI right now or be left in the dust.
I truly don't think people know the first thing of what to look for when thinking about how AI can impact their business and…should they even really consider it?”
(JR Charles)
Here are some key highlights to listen out for:
04:04 mins. Every week, ParOne process over 1 billion analytics. Is this what JR and the team originally set out to achieve?
9:22 mins. What was the starting point for ParOne with AI?
11:08 mins. How a toy dinosaur taught a young JR the power of automation.
14:10 mins. JR runs us through a golf scenario to demonstrate how AI can solve golf problems.
20:38 mins. Using the science of storytelling; is the result you get from AI only as good as the data you put in?
24:41 mins. Fear about AI. How golf leaders can overcome their fears about implementing AI in their businesses to enhance decision making. Will it replace jobs, and will it replace traditions?
29:14 mins. Could AI help diversify the golf industry’s future leadership?
31:46 mins. “How do you get more golfers into the game?” – how would AI answer this question?
35:24 mins. How do we solve pace of play issues that impact course revenue – what would AI say?
46:26 mins. How could AI help golf course efficiencies and sustainability?
50:08 mins. How could AI help players improve their game?
51:24 mins. How could AI improve golf club fitting?
55:19 mins. How could AI assist golf course design and re-modelling?
56:56 mins. How could AI help with challenges around the ball rollback?
58:19 mins. How could AI help golf insurance companies better estimate risks?
58:51 mins. How could AI help solve the golf course supply challenge in the US?
59:40 mins. How could AI help sponsors that are considering investing in golf?
68:47 mins. Where do golf businesses start in AI?
Enjoy!
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Jazzaddict's Intro by Cosimo Fogg (201) is licensed under a Creative Commons License.
The Gather Global Podcast aims to deliver genuine insight and offer you new perspectives on the golf industry.