“Content creators and influencers have essentially become new media – new points of attention for brands that are more effective than broadcast.”

In the second of our three-part series with Rocket Yard Sports, we welcome back Daryl Evans, joined by a special guest Trottie Golf. We delve deeper into the realm of golf marketing; exploring the impact of creator and influencer marketing on golf.

Where is golf marketing heading?

In our latest podcast, we spoke with Daryl Evans, Founder of Gather Collective Member Rocket Yard Sports. Daryl is an expert in positioning brands within sports and leveraging sports sponsorship to facilitate business growth.

Andrew Law and Emma Ballard were on great form sharing incredible insights and fielding a diverse range of member questions in our first Mentor Room: LIVE!

Watch some of the best bits in our highlights reel!

How often do we really consider the language we are using when marketing our golf products and programmes?

Thanks to Sue Shapcott for sharing with us all a simple framework for consideration, that's applicable to you, your golf club, your golf business or organisation, regardless of where in the world you are based.