WHAT ARE GOLF FANS’ ATTITUDES TOWARDS LIV GOLF?
WHAT ARE GOLF FANS’ ATTITUDES TOWARDS LIV GOLF?
LIV Golf Season One
Seven tournaments down.
One season-ending championship remaining.
Public opinion -
still polarized.
What does this mean for the golf industry?
Gather took a temperature check of golf fans’ attitudes towards LIV Golf. Almost 50% of golf fans we surveyed thought that LIV Golf was good for the game. That’s the good news for LIV Golf’s public relations team.
Will this sentiment eventually translate to viewers? And will LIV Golf grow the game, as it claims? Based on our data, probably not among women.
Other things we learned about LIV Golf during this research: Specific demographics tend to be true LIV Golf fans. Who? Read on.
7 MIN READ
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Note: This report is compiled from independent research undertaken by Gather.