GATHER WHITE PAPER #16
EQUIPMENT PREFERENCES OF UK WOMEN GOLFERS
WOMEN & GOLF MAGAZINE TEAMED UP WITH GATHER TO LEARN MORE ABOUT UK-BASED WOMEN GOLFERS AND THEIR EQUIPMENT PREFERENCES.
Which putter brand is UK-based women golfers most aligned with?
Where are women golfers most likely to buy their equipment? And who or what influences their purchases?
What marketing channels offer the greatest ROI for manufacturers targeting women golfers?
Do golf course operators optimize course setup for women golfers’ enjoyment?
Club fitting. How important is it for women golfers?
How important is teaching technology to women golfers when receiving instruction?
Gather answers these questions, and more, in the following report.
Special thanks to the Women & Golf Magazine team for collaborating on this report.
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You can read and download it HERE.
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