GATHER WHITE PAPER #16
EQUIPMENT PREFERENCES OF UK WOMEN GOLFERS

WOMEN & GOLF TEAMED UP WITH GATHER TO LEARN MORE ABOUT UK-BASED WOMEN GOLFERS AND THEIR EQUIPMENT PREFERENCES.

• Which putting brand are UK-based women golfers most aligned with?

• Where are women golfers most likely to buy their equipment and who influences their purchases?

• What channels offer the greatest ROI for manufacturers targeting women golfers?

• Do course operators have enough understanding of optimising course setup for women golfers’ enjoyment?

• Club fitting. How important is this for women golfers?

• How important is teaching technology for women golfers when receiving instruction?

Gather answers these questions, and more, in the following report.

Special thanks to the team at Women & Golf for this collaboration. In particular for allowing Gather to share the findings.

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You can read and download it HERE.

Enjoy the read.

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