INSTRUCTOR v. TECHNOLOGY
GATHER WHITE PAPER #13

At Gather, we believe data helps us make better decisions. We use data to test ideas, understand consumers, and measure outcomes. 

Our latest Gather White Paper #13: Instructor v. Technology is an example of how data can challenge the conventional wisdom about club fitting; the benefits, the experience, and the role it plays in helping golfers improve. 

Sue Shapcott PhD, Gather’s Head of Research and Insights, writes a first-person report on a national club-fitting study she conducted for Club Champion. 

It’s like the nurture or nature debate. Is it the clubs, or the golfers that need improving? It’s both. Data tells us that even the best instruction can’t optimize golfers’ games without fitted equipment. This means that no matter golfers’ skill level, there’s justification to market club fitting to them.

By understanding who benefits from club fitting, Club Champion and other club fitters can expand their market reach and change their marketing strategy.

We hope the White Paper provides food-for-thought about using data in your business.

As usual, we welcome any comments and questions you have on the White Paper. You can use the feedback link at the bottom of this page.

You can read and download it HERE.

Enjoy the read.

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