WHAT’S THE TRUE VALUE OF GOLF INSTRUCTORS? GATHER WHITE PAPER #12

The golf instruction business is experiencing a paradigm shift.

In addition to technological advancements, there is recognition of how golf instruction influences the game’s wider ecosystem.

Effective golf instructors have always recognized the impact they have, but with the help of data, other industry stakeholders are recognizing instructors’ influence too. Consequently, financial arrangements between instructors and golf facilities are evolving. And the broader golf industry is recognizing the value instruction brings beyond the lesson tee.

This white paper has implications for a variety of golf businesses.

• For example, should course designers put more emphasis on the value of practice facilities to owners and operators?

• Should golf instructors pay golf courses to use their facilities, or should golf facilities pay instructors to provide golf programs?

• Should public and private golf courses hire the same type of instruction team?

• Considering the influence of instructors, is there an opportunity for the wider golf industry to leverage their services?

These questions and other are addressed in this Gather White Paper. You can read and download it HERE.

Enjoy the read.

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